Landi Subject English, a high-end brand under abc360, is developed with an immersive teaching system, based on CLIL (Content and Language Integrated Learning), aiming to positively transform Chinese students’ English learning patterns with content language learning, from kindergarten to high school level. By adopting the student-centered teaching method Peer Study throughout the whole teaching system, Landi has revolutionized real-time online courses from traditional one on one to one on more.
By utilizing a subject knowledge setting, the Landi system uses the English language as a learning conduit, putting heavy emphasis on the knowledge acquisition process and the learner’s experience gained through it. The system improves students’ English ability, as well as enabling them to apply acquired subject knowledge so they can solve practical problems on their own.
Landi also has within it the essential element of Peer Study as a student-centered teaching philosophy, which has various facets that enhance a student’s learning experience; facets such as peer tutoring, peer modeling, and peer assessment. Peer Study establishes a safe and friendly psychological environment, where learners can learn from each other, have their sense of cooperation and competition enhanced, resulting in improved social development.
It is Landi’s ultimate educational goal to develop students’ abilities and skills as laid out in the internationally-recognized “Four Cs” framework: Critical Thinking & Problem-Solving Ability, Creativity & Active Learning Ability, Communication & Cooperation Ability and Cross-culture Understanding & Global Awareness Ability.
abc360, established in December 2011, is now rated as one of the most trustworthy online English teaching organizations in China, which offers real-time online English courses to Chinese students.
Headquartered in Hangzhou, abc360 now has more than 600 full-time employees in China and over 2000 online teachers from all over the world. With the mission to provide “English for All”, abc360 is specialized in customized real-time online English courses for Chinese students aged from 5 to 18. By integrating global educational resources with cutting-edge Internet technology, abc360 is now a leading online platform in China that has made English study more accessible than ever before.
Having understood that the Internet is woven into the daily fabric of all our lives, abc360 has developed and created a complete production line of its own. On the strength of abc360’s solid reputation, notable investors such as Alibaba, Tencent and Hujiang have invested large sums of money in the company.
abc360 has grown into one of China’s largest online education companies in 5 years. It has attracted more than 500,000 registered users ever since, with more than 50,000 daily active users and a level of customer satisfaction as high as 99.8%. These statistics all lie behind the annual revenue growth rate of 400%.
abc360, a platform for Chinese students learning English, has raised a $30 million Series B+ round from Hujiang EdTech, Zero2IPO, LANXUM Capital, Datou Capital, Whales Capital and Himalaya. Focusing on aspiring English speakers aged from 5 to 18, abc360 facilitates real-time online courses with native English speakers via webcam. The company has raised $50 million thus far; its most recent round was a $15 million Series B in March 2016.
The Series Angel, A, B and B+ round come from a list of notable investors that includes Hupan Shannan Capital (founded by Alibaba), Tencent Investment, and Hujiang EdTech (strategically invested by Baidu), that is to say, abc360 is the only online education platform chosen by the three Internet giants in China—BAT (Baidu, Alibaba and Tencent).
abc360 has been growing at 400% year-over-year, and it now has 600,000 registered students in China and some 3,000 instructors on its platform. Office-based Instructors are mainly teaching from the two teaching centers in the Philippines, but also home-based teachers from the U.S., Canada, UK, Australia, Germany, Spain, South Africa, and East and Southeast Asia.
Abc360 has been providing customized real-time one-on-one English courses to Chinese learners in the past 4 years, until recently the birth of its high-end brand, Landi Subject English. By adopting the student-centered teaching method, Peer Study, together with the betterment of our online teaching platform, Landi has revolutionized online courses from one on one to one on many.
Landi has made its official launching ceremony in Beijing, China on April 19th. Our CEO Shawn did a wonderful presentation of Landi to all the investors and the press present. Landi now has 150,000 registered users on it platform and is growing by 45% per month since its launch in 2016.
Landi Subject English was developed based on CLIL (Content and Language Integrated Learning) with an immersive teaching system. The curriculum is especially designed for Chinese students who are learning content through an additional language, aiming to positively transform Chinese students’ English learning patterns. What’s more, by recruiting teachers only from the U.S., UK and Canada, Landi aims to provide students with the most efficient learning environment.