On February 27th, the 2nd Teaching Quality Summit of China Private Education was held in Shanghai, to enable education enterprises to improve the quality of teaching with more effective communication and deeper cooperation among the education industry. The founder and CEO of Landi English, Shawn Li, was invited to the meeting to discuss this topic with other guests on how to improve teaching quality, and gave a speech themed “Small Online Classes Driven by Teaching Quality.”
Organized by Genshuixue, Chengxi Business School, the summit gathered international experts, scholars, and principals in the fields of capital, learning, and education. With the theme of “the Chinese dream, the spirit of education, and the gather in Chengxi,” it held an in-depth discussion and sharing on “upgrading the quality of teaching” from multiple levels and dimensions.
The year 2018 is a transformative year for the education industry, as technology and capital empower educators and enable institutions to rise rapidly. And because of a series of policies, such as industry regulation, student burden reduction, and fire protection compliance, lots of training institutions are out of the game. Many participants of the summit believed that with the tightening of regulatory policies and the intensification of industry competition, “teaching quality” will become the top priority in the development of online education industry, which Shawn Li agrees.
According to Shawn Li, with “online education” taking advantage of big data, cloud computing, intelligent terminals and network in recent years, to some extent, it has greatly improved its efficiency and service and is gradually transforming to the industrial Internet. “The establishment of ‘service’ standards is one of the cores of the industrial Internet, and the improvement of teaching quality is a strong drive of benign development for online education in small classes,” says Shawn Li. In the process of transformation, enterprises can effectively and fully tap the huge value brought by the upstream and downstream supply chains by integrating the upstream and downstream industrial chains and applying user-oriented thinking. For example, the supply chain of “foreign teachers” in online education can globalize, integrate and optimize international teacher resources. It not only changes the former one-off business into a long-term business but also ultimately helps enterprises achieve cost reduction and efficiency increment.
“I believe ensuring the qualification of teachers is fairly important in improving the teaching quality, and finally meeting the core demand of the users.” In Shawn Li’s view, if returning to the essence of education, user value will appear particularly important. Business models are mainly divided into demand-oriented and supply-oriented ones. The demand-oriented model means “to meet whatever the users need” while the supply-oriented model means “to do the best for users”. The education industry is supply-oriented. In other words, educational institutions should provide students with the best educational resources to ensure the best teaching quality.
In the speech he emphasized, “ensuring the qualification of teachers equals to ensuring a good supply, and keeping the number of good teachers are equivalent to keeping the same number of students. The future is bound to be teaching-driven as well.”
It is learnt that Landi English has a strict standard in screening qualified candidates. According to the leader of the foreign teacher management team in Landi, “good teacher” is the primary and a necessary condition for selecting foreign teachers. Then what are the basic features of a “good teacher”? Shawn introduces that the basic requirement is to be “caring for children and insightful in education.” An ideal “good teacher” model must have patience, carefulness, empathy, friendliness, inspiration, the ability to empower and the guidance & elicitation method.
The summit this year focuses on improving teaching quality. It powerfully announces the featured trend of improving the quality of private education and provides private education institutions with a great platform for the exchange of ideas.
Translator: Helian Ding; Proofreader: Blair Zheng